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Senior Officer - Brand Management (Ref: HKRI/SOBM/W)
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Page last updated on 12/21/2022
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The incumbent will assist in managing the Group’s brand assets and implementing corporate-level brand & communication strategies, campaigns and content for the Group, its subsidiaries, products and services locally and internationally in line with the Group’s corporate strategy and business objectives.
Responsibilities:
- Support in formulating and executing corporate brand-building and communication programmes for the Group
- Drive positive publicity and uplift corporate image via both traditional PR, digital communication and social media across Hong Kong, Mainland China and other markets
- Create, localise, update contents of corporate branding materials and assets in print, online and other audio/visual format
- Liaise with internal and external parties to facilitate departmental operation and executions of branding initiatives
- Conduct programme research, develop PowerPoint presentation decks and prepare reports
- Serve as the team admin/coordinator to facilitate departmental operations in liaison with other business units within the Group
- Handle ad hoc projects as assigned
Requirements
- Degree holder in communications, languages, translation, marketing or related disciplines
- Minimum 5 years of experience in copywriting, editing, branding, corporate affairs, marketing, PR, social media and/or digital communication
- Excellent command of both spoken and written English & Chinese (Cantonese and Putonghua)
- Attentive to details, well organised, multi-tasking, eager to learn and a great team player
- High proficiency in Microsoft Office (particularly PowerPoint) and/or social media savvy
- Hands-on skills in Adobe Illustrator, Premiere Pro, Canva or other video editing and graphic design software would be an added advantage
Candidate with less experience will be considered as Officer - Brand Management
Working Location: Sheung Wan
We offer 5-day work and competitive remuneration package including annual leave, birthday leave, discretionary bonus, dental and medical coverage and Top-up MPF. Appointment and salary will be commensurate with qualifications and experience.
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