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Senior Officer - Branding & Marketing (Ref: HKRC/SOM/W)
Page last updated on 08/09/2022

Responsibilities:
      • Responsible for planning and implementing marketing campaigns, events and digital marketing strategies for the destination brand promotion of Discovery Bay. Establish regular communication with tenants on the latest updates at DB, and to provide promotional offers and/or support when required
      • Assist in daily website maintenance and social media platforms management
      • Conduct marketing campaigns review report with analysis and recommendation for evaluation and business planning
      • Support in organising, co-ordinating and implementing marketing and brand campaigns as well as events
      • Be responsible for copywriting and production of marketing collaterals, as well as execution of advertising materials and offer related support. Assist in execution of photo/video-shooting projects
      • Assist in media/KOL database maintenance, assist in organising media events, pitching media exposure opportunities and preparation of media reports and analysis
      • Perform any other ad hoc duties as assigned by supervisors
 
Requirements:
      • University graduate with major in Marketing, PR, advertising or related disciplines
      • Minimum 4 years’ relevant experience preferably in digital marketing/retail industries/media agencies
      • Proven experience in copywriting, consumer, retail marketing, event organizing, and digital marketing
      • Good media relations experience, strong communications and interpersonal skills
      • Excellent command of both spoken and written English & Chinese/Mandarin
      • Creative, mature, meticulous team player

Candidates with less experience will be considered as Officer - Branding & Marketing.

Work Location: Discovery Bay
Free transportation to Discovery Bay will be provided.  In fact, it only takes 25 min ride for ferry from Central or 10-15 min ride for bus from Sunny Bay MTR.  If you want to know more about the work life in Discovery Bay, please watch this video: https://goo.gl/6LLK75

Benefits:
We offer competitive remuneration package including annual leave, birthday leave, discretionary bonus, dental and medical coverage and Top-up MPF.  We value our employees’ career development and provide them with a variety of internal and external training opportunities.



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