Page last updated on 11/15/2021

The incumbent will be responsible for the development of integrated strategies and campaigns in support of corporate brand building and reputation management in order to project a positive image for the Group and its subsidiaries, products & services in Hong Kong, Mainland China and other business territories.

Responsibilities:

• Uplift corporate image and reputation through professional integrated branding services e.g. branding programmes, sponsorship, marketing, media relations, digital communication and CSR events;
• Develop communication assets in print, online, or other audio/visual formats in multimedia format and for deployment on omni-channels in Mainland China and other markets;
• Support in executive profiling by strengthening media relations through active engagements;
• Strategise and implement digital and social media strategy to engage various target audience;
• Support Sales & Marketing teams in achieving sales targets / business goals through implementing effective branding campaigns;
• Support Chairman and MD’s offices on new business research and initiatives;
• Lead crisis communications management by updating the communication flow requirements and managing crisis communications issues that may have an impact on the Group’s image in partnership with Corporate Communications Department; and
• Handle ad hoc projects as assigned

Requirements:

• Degree holder in Journalism / Communications / Languages / Business Management or any other related disciplines;
• 10 years of experience in branding, corporate communications, marketing functions of sizable companies, PR agencies or previously worked in journalistic field, and experience in handling China communications programme will be an advantage;
• Hands-on experience in implementing branding, marketing, media, digital communications and social media campaigns;
• Excellent command of both spoken and written English & Chinese (Cantonese and Putonghua);
• Skillful in managing partnerships and relationship building;
• Attentive to details, capable of handling multi-tasks and tight deadlines; and
• High proficiency in PowerPoint presentation, Chinese WP & online applications

Candidate with less experience will be considered as Manager - Brand Management

Working Location: Sheung Wan

We offer 5-day work and competitive remuneration package including annual leave, discretionary bonus, dental and medical coverage and Top-up MPF. Appointment and salary will be commensurate with qualifications and experience.

Note:
Applicants not invited for interview within two months may consider their applications unsuccessful. All information will be used solely for recruitment purpose and will be destroyed when the recruitment process is finished. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal data policies, a copy of which will be provided upon request.