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Assistant Manager - Branding & Marketing (Ref: HKRC/MM/W)
Page last updated on 09/02/2022

The incumbent will be responsible for planning and execution of marketing campaigns, events and digital marketing strategies for the destination brand promotion of Discovery Bay.

Responsibilities:
  • Be responsible for planning and leading the team in the execution of marketing/brand campaigns and destination events.
  • In-charge of social media planning and execution of online campaigns, including digital marketing strategies, online advertising as well supervise daily website maintenance.
  • Supervises the production of all marketing collaterals as well as evaluating the performance of each promotional project
  • Lead and organise media/ KOL events and pitch media exposure opportunities.
  • Manage the execution of photo/video-shooting projects to ensure deliverables align with company’s direction and standards
  • Work closely with the team, agencies and tenants for promoting the retail complexes and the destination, especially the signature mega destination events in Discovery Bay.
  • Prepare market intelligence and marketing campaign review reports, and identify insights, new marketing opportunities and make appropriate recommendations to achieve business objectives.
  • Perform any other ad hoc duties as assigned by supervisors


Requirements:
  • University graduate with major in Marketing, PR, advertising or related disciplines;
  • Minimum 6 years’ relevant working experience preferably in digital marketing/retail industries/media agencies/ event organising
  • Well experience in brand-building promotion, copywriting, digital and social media marketing
  • Excellent command of both spoken and written English & Chinese/Mandarin
  • Strong media relations, creative, mature, meticulous team player
  • Ability to work under pressure


Work Location: Discovery Bay
Free transportation to Discovery Bay will be provided. In fact, it only takes 25 min ride for ferry from Central or 10-15 min ride for bus from Sunny Bay MTR. If you want to know more about the work life in Discovery Bay, please watch this video: https://goo.gl/6LLK75

Benefits:
We offer competitive remuneration package including annual leave, birthday leave, discretionary bonus, dental and medical coverage and Top-up MPF. We value our employees’ career development and provide them with a variety of internal and external training opportunities.



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Note:
Applicants not invited for interview within two months may consider their applications unsuccessful. All information will be used solely for recruitment purpose and will be destroyed when the recruitment process is finished. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal data policies, a copy of which will be provided upon request.