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Senior Officer - Branding & Marketing (Ref: HKRC/SOM/W)
Page last updated on 05/20/2022

Responsibilities:
  • Assist in planning and implementing marketing campaigns, events and digital marketing strategies for the destination brand promotion of Discovery Bay. Establish regular communication with tenants on the latest updates at DB, and to provide promotional offers and/or support when required.
  • Assist in daily website maintenance and social media platforms management
  • Conduct marketing campaigns review report with analysis and recommendation for evaluation and business planning
  • Assist in organising, co-ordinating and implementing marketing and brand campaigns as well as events
  • Be responsible for copywriting and production of marketing collaterals, as well as execution of advertising materials and offer related support. Assist in execution of photo/video-shooting projects.
  • Assist in media/KOL database maintenance, assist in organising media events, pitching media exposure opportunities and preparation of media reports and analysis.
  • Perform any other ad hoc duties as assigned by supervisors

Requirements:
  • University graduate with major in Marketing, PR, advertising or related disciplines;
  • Minimum 4 years’ relevant experience preferably in digital marketing/retail industries/media agencies
  • Proven experience in copywriting, consumer, retail marketing, event organizing, and digital marketing
  • Good media relations experience, strong communications and interpersonal skills
  • Excellent command of both spoken and written English & Chinese/Mandarin
  • Creative, mature, meticulous team player

Candidates with less experience will be considered as Officer - Marketing.

We offer competitive remuneration package including annual leave, discretionary bonus, dental and medical coverage and Top-up MPF. We value our employees’ career development and provide them with a variety of internal and external training opportunities.



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Note:
Applicants not invited for interview within two months may consider their applications unsuccessful. All information will be used solely for recruitment purpose and will be destroyed when the recruitment process is finished. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal data policies, a copy of which will be provided upon request.