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Senior Principal Officer - Marketing & Customer Relations (Design) (Ref: HKRC/SPOM&CR(D)/W)
Page last updated on 08/05/2026

Reporting to Associate Senior Manager - Marketing & Customer Relations and Associate Manager - Marketing & Customer Relations, this position translates strategic marketing goals into engaging visual content across both digital and print channels. Acting as the primary guardian of the brand's visual identity, this role collaborates closely with all teams in the Marketing and Customer Relations Department to design high-impact assets that captivate target audiences, boost brand awareness, and drive conversion — ensuring consistency, quality, and alignment with business objectives.

Responsibilities:
  • Lead the creation of visual assets to ensure all designs maintain brand integrity and meet high aesthetic standards;
  • Develop and design high-impact print and digital content—including graphics for collaterals, website, Apps, videos, e-newsletters, as well as signage;
  • Leverage generative AI (text, image, and video) to streamline workflows, experiment with new content formats, and boost overall creative output;
  • Collaborate closely with printers, production houses, brand agencies, and media traffic teams to deliver top-quality work while ensuring timely and cost-effective production;
  • Involve in decoration setup projects, conduct regular site visits to monitor progress, supervise installations, and ensure workmanship aligns with design specifications;
  • Update and maintain internal databases for designs, photography and video; and
  • Perform ad hoc tasks and assignments as directed by the supervisors.

Requirements:
  • Degree holder or above in graphic design or related discipline
  • At least 5 years of relevant experience in graphic design, preferably with a creative or marketing agency
  • Excellent graphic design skills & art sense with proven experience in print advertising, posters, leaflets, typesetting, typography, user interface (UI) design, and digital banners
  • Expert knowledge of design and publishing software (e.g., Adobe Illustrator, Photoshop, InDesign etc.).
  • Familiarity with multimedia tools (e.g., HTML5 banners, motion design, and AI content creation tools) is preferred
  • Knowledge of AutoCAD and video editing is an advantage
  • Excellent command of written and spoken English and Chinese / Mandarin
  • Strong general computer skills, particularly with MS Office (Excel & PowerPoint)
  • Self-motivated, independent, highly responsible, and capable of working under pressure to meet tight deadlines
  • Strong team player with an open-minded approach, a positive attitude, and a strong willingness to learn


Working Location: Tsuen Wan

Benefits:
We offer competitive remuneration package and fringe benefits such as discretionary bonus, annual leave, birthday leave, dental and medical coverage and Top-up MPF scheme based on the employment terms offered. We value our employees’ career development and provide them with a variety of internal and external training opportunities and sponsorship.


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Note:
Applicants not invited for interview within two months may consider their applications unsuccessful. All information will be used solely for recruitment purpose and will be destroyed when the recruitment process is finished. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal data policies, a copy of which will be provided upon request.