Page last updated on 01/20/2026

The incumbent will be responsible for planning, developing and executing marketing campaigns, promotional events, media initiatives and branding efforts for Discovery Bay (DB). This role also involves leading digital and social media strategies to enhance DB's positive image and ensure alignment with corporate objectives. Additionally, the incumbent will support marketing initiatives for the Group projects to foster synergy and boost brand awareness.

Responsibilities:

• Communicate regularly with key tenants to update them on Discovery Bay news and encourage participation in promotions and support initiatives
• Assist in organising marketing campaigns and events, manage tenders, monitor trends and prepare campaign review reports
• Maintain website content, manage social media, leverage AI and data analytics to enhance digital marketing and increase brand awareness and engagement
• Support photo/video shoots, media/KOL events, PR campaigns, maintain media databases, pitch for exposure and prepare media reports and analysis
• Handle copywriting and production of marketing collaterals, coordinate with vendors on design and manage advertising spots portfolio in Discovery Bay
• Perform other ad hoc duties as assigned by supervisors

Requirements:

• University graduate with 3 - 5 years relevant working experience
• Good hands-on knowledge and experience in consumer, retail marketing, advertising, promotion and event organising
• Social media savvy and knowledgeable in digital marketing and AI-applications
• Good understanding in copywriting and brand-building
• Strong communication skills, mature, confident, creative, resourceful and able to work under pressure
• Detail-oriented, capable of handling multi-tasks and meeting tight deadlines
• A team player and problem solver with pleasant and outgoing personality
• Strong media relations, presentation, communications and interpersonal skills
• Good command of written and spoken English and Chinese

Less experience will be considered for the post of Associate Senior Officer – Branding & Marketing

Work Location: Discovery Bay

Free transportation to Discovery Bay will be provided. In fact, it only takes 25 minutes ride for ferry from Central or 10-15 minuets ride for bus from Sunny Bay MTR. 
 
Benefits:
We offer competitive remuneration package and fringe benefits such as discretionary bonus, annual leave, birthday leave, dental and medical coverage and Top-up MPF scheme based on the employment terms offered. We value our employees’ career development and provide them with a variety of internal and external training opportunities and sponsorship.

Note:
Applicants not invited for interview within two months may consider their applications unsuccessful. All information will be used solely for recruitment purpose and will be destroyed when the recruitment process is finished. Personal data provided by job applicants will be used strictly in accordance with the employer’s personal data policies, a copy of which will be provided upon request.